Design for a Livable World
Category: Poster Design/Promotional Collateral Design
Studio/Firm: SWA Group
Client: SWA Group
Time: 2022
This series of "Design for a Livable World" posters, divider pages, and promotional collateral was created for SWA Group. The designs were crafted to effectively connect with the audience and convey the company's mission of making the world more livable. The key services of the company, including landscape architecture, urban design, and planning, revolve around bringing the beauty of the natural environment into the built environment.
The variations were made to accommodate the target audience for each service. For instance, during the exploration process of the poster for landscape architecture, I incorporated visual elements, such as leaves, along with elegant cursive typography, to create a visually appealing and harmonious representation of nature and design.